About Me

Hello! My name is Heather Finn, and I’m a writer, social media editor, and creative based in New York City. My first love is content creation, but true crime podcasts and chai lattes are close seconds. 

Work Experience

Content Strategy Editor, GoodHousekeeping.com

Jan. 2019-present

- Pitch and write regular entertainment news articles and explainers.

- Guide the team's social strategy with regular reporting and presentations.

- Manage the brand's social pages, including Facebook, Instagram, and Pinterest.

- Assist in pitching and creating videos for the brand's various platforms.

- Work with other editors to strategize around new ways to diversify our traffic sources.

Associate Social Media Editor, GoodHousekeeping.com

Jan. 2018–Dec. 2018

- Created and scheduled daily editorial + video lineups for all social platforms.

- Managed the brand's Instagram account, including feed and story franchises and strategies.

- Provided reporting on trends, traffic, engagement, and other metrics across social platforms.

- Pitched video ideas, wrote scripts, and created videos in Adobe Premiere.

- Assisted with produced video shoots, as needed.

Assistant Social Media Editor, GoodHousekeeping.com + HouseBeautiful.com

May 2017–Dec. 2017

- Helped editors to define and refine the daily editorial lineup for HouseBeautiful.com.

- Created and scheduled social-first content for HouseBeautiful.com's social media platforms.

- Used analytics to inform changes in HouseBeautiful.com's social strategy + daily content mix.

- Transitioned role from strictly post curation for HouseBeautiful.com to video curation + creation for both brands by studying strategy, writing scripts, and learning Adobe Premiere.

Education

University of Missouri – Columbia

Class of 2016

- Majored in Journalism, with an emphasis in Magazine Editing.

- Minored in Business, Psychology, and Textile & Apparel Management.

Programs

Google Analytics, CrowdTangle, Dash Hudson, SocialFlow, Adobe Premiere, Adobe Photoshop, Adobe Illustrator

Skills

Social media packaging, SEO, Basic photo and video editing, Basic HTML